FOR IMMEDIATE RELEASE

August 27, 2008

**** It?s Jorge! ****

is very pleased to announce that Celebrity Dog Groomer and Animal Planet's ?Groomer Has It? star Jorge Bendersky has joined our staff. Based in New York City, Jorge will offer creative input and make personal appearances on behalf of the Omaha, Nebraska-based maker of animal bathtubs and grooming tables. Jorge brings his passion and expertise to his new venture. Jorge?s first official appearance with Forever Stainless Steel was during Pet Fashion Week 2008 in NYC, a show about glamour and passion. Jorge endlessly told all his fans, ?You can't have a fabulous final product if you don't start your process with fabulous equipment.? The Forever Stainless Steel booth was "the" spot of the magnificently put together show; Jorge fans were delighted as they entered the hall to be greeted by the popular NY personality. Forever Stainless Steel products looked better than ever under the photo flashes surrounding Jorge and his fans, two non-stop days filled with picture taking and autograph sessions made the weekend unforgettable.